Diana Murakhovskaya, Stephanie Campbell and Leslie Goldman are principals and co-founders of The Artemis Fund, a female-founded and female-focused venture capital fund based in Houston.

On this Small Biz Insider video, Diana and Stephanie talk about the challenges women founders face and how their fund helps those entrepreneurs thrive.

Key takeaways from this episode: 

• It's not hard to start a business as a woman, but it's hard to grow a business as a woman
• Women control 85% of all consumer and health care purchasing decisions and two-thirds of all personal wealth in U.S., yet are often overlooked
• “Don’t fall in love with the solution. Really fall in love with the problem that you’re trying to solve for your consumer”
• How Houston's inclusive environment fosters connections between universities, startups and investors 

The Small Biz Insider digital series highlights innovative business owners, entrepreneurs and leaders of the greater Houston area who are making a big impact in the small business community. Check out all videos and podcast episodes from this series.