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Small Biz Insider: Adopting a Proactive COVID-19 Business Strategy

Published Apr 22, 2020 by Maggie Martin


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This is a special episode of Small Biz Insider, a podcast from the Greater Houston Partnership. 

The COVID-19 crisis has forced us all to adapt. That goes for small businesses, too. In just the past few weeks, small business owners have had to change how they operate. Some have scaled back their operations. Others have shut down completely. These small businesses haven't just adapted - they've had to do so as quickly as public health and policy developments unfold.

On this episode, we're helping you take your small business strategy from a reactive position to a proactive plan. Our guest is Aimee Woodall, president and founder of The Black Sheep Agency, a marketing, brand strategy and design agency.

Here are some key takeaway's from this episode:

  • These are 3 steps to make your business more viable during the COVID-19 crisis. 
    • Relearn your audience. Start internally by asking your team for feedback. Treat this as a focus group. Reach out to your external audiences through a listening tour. "There’s power in asking ‘how are you doing’ if you mean it," said Woodall. "And if you ask the right questions while you’re checking in on your audience they may also give you the answers you need to help you move ahead.” 
    • Get real as a brand. Three key words to embrace and adopt are vulnerability, realness and empathy. Review each piece of communications you send out by asking if your audience needs to hear from you right now and why they need to hear from you. 
    • Get your leadership out in front of your messaging. "It’s clear people are desperately seeking guidance and collecting bits of information to make more informed decisions in the middle of a vastly unknown territory," said Woodall. This is an opportunity to deepen loyalty by shortening the connection between your audience and leadership team. 
       
  • Resiliency right now means fighting and figuring out how to innovate in a time when you have no other choice. There’s a corner everyone has been backed into where there aren’t many options, so getting scrappy while being in that corner and getting through this with a plan will help you not only get through this situation in the short-term. It will also help your business grow in the long-term.
     

Click here for more COVID-19 resources for small businesses. Visit the Partnership's COVID-19 Resource page for updates, guidance for employers and more information. And sign up for daily email alerts from the Partnership as the situation develops. 

The Small Biz Insider podcast is part of our digital series highlighting entrepreneurs in the greater Houston region who are making a big impact in the small business community. 

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Every Texas legislative session brings something new: bold policies, fresh faces on the chamber floor, or, in this case, a new focus on making the Texas economy bigger and better. This year, the Texas House and Senate have restructured their standing committees, creating stand-alone panels to emphasize economic development and other key drivers of the state’s economy. In the Texas Senate, returning Senator Phil King will chair the newly formed Committee on Economic Development. Previously, the committee was a policy-combination focusing on Natural Resources and Economic Development. King, who previously served as Vice-Chair for the Senate Committee on Business & Commerce, said he is excited to take on the leadership position in the upper chamber. “I am honored that Lt. Gov. Patrick has entrusted me to lead the Economic Development Committee in Texas, which has the eighth largest economy in the world,” Senator King said in a statement to the Partnership. “We will use this session to discuss policy solutions that can continue to drive our state's economic growth and prosperity over the next two years and beyond. I look forward to hearing from business leaders and local officials from across the state on how we can build upon the Texas Miracle in their communities.” The Texas House created the Committee on Trade, Workforce, and Economic Development. Under first-term Speaker Dustin Burrows, the House will have a committee focused on the workforce and expanding the talent pipeline for the first time. Committee assignments for the Texas House have yet to be released.  Burrows told the Partnership he is committed to seeing Texas build a bigger and better economic engine for future generations.  "The Texas House remains focused on delivering legislative solutions that will strengthen our state's mighty economy and provide more economic opportunities for hardworking Texans," said Speaker Dustin Burrows. "This session, the House's new Committee on Trade, Workforce, and Economic Development will take a comprehensive approach to ensuring businesses have the freedom and tools to thrive in our state, with a newly created subcommittee concentrating on policies to bolster the Texas workforce. The House will also prioritize support for small businesses through legislation that aims to unleash the power of Texas entrepreneurship in communities across the state by cutting taxes and reforming the regulatory process." It’s too soon to say which bills will go to these committees. For now, a review of the interim reports from the previous committees points to support of key policy priorities for the Partnership: Early Childhood Education: the House and Senate both recognized a statewide need for expanding programs that support families and young children in education/developmental programs The successful implementation of the Lone Star Workforce of the Future Fund [HB 1755 - 89(R)] is compelling lawmakers to invest further in innovation and growth for apprenticeship and training programs. Expanding the available workforce talent pool will remain a priority for the 89th Texas Legislature. Click below to read the full interim reports from the following committees: Senate Committee on Natural Resources and Economic Development House Committee on International Relations and Economic Development To learn more about the Partnership's Legislative Priorities, click here. For more updates and alerts on the Texas Legislature, click here to sign up for our weekly newsletter.
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