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Monthly Update: Vehicle Sales

March '24, Latest Data
Published on 4/16/24

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Houston-area dealers sold 351,690 cars, trucks, and SUVs in the 12 months ending March ’24, a 5.9 percent increase over the 333,165 sold over the comparable period in ‘23, according to TexAuto Facts, published by InfoNation, Inc. Car sales are up 5.2 percent, truck and SUV sales, 5.7 percent.

There was an overall increase in vehicle sales through the 12 months ending in March '24, despite monthly totals dropping across both cars and trucks.

However, average retail prices for new vehicles slipped compared to the last year, with new car prices slightly increasing and truck/SUV prices dropping. 


  • The average retail price for a new vehicle was $51,663 in March, down 1.7 percent from $52,549 in March ’23. 
  • The average price for a new car was $42,998, up 0.5 percent from $42,800 in March ’23. 
  • The average price for a new truck/SUV was $54,326, down 1.6 percent from $55,199 in March ’23. 


Trucks and SUVs accounted for 78.5 percent of all new vehicles sold in March and cars for 21.5 percent.

Prepared by Greater Houston Partnership Research 

Patrick Jankowski, CERP
Chief Economist
Senior Vice President, Research

Clara Richardson
Associate Analyst, Research

Key Economic Indicators Vehicles

Cars, trucks, and SUVs sold in Houston in the 12 months ending Mar '24

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