Skip to main content

Houston House Spotlights Major Advancements in Tech and Innovation at SXSW

Published Mar 18, 2024 by Hailea Schultz

Houston House at SXSW 2024

The Greater Houston Partnership returned to Austin to host Houston House at the 2024 South by Southwest conference, highlighting the strides made in technology and innovation within the city. Throughout the one-day program, discussions delved into the essence of collaboration as a driving force behind success in startups and industry advancement within the Houston region.

Startups face formidable odds, with up to 90 percent failing within the first few years. However, the consensus among successful Houston startup founders and investors is clear: collaboration is key for scaling effectively. Sunny Zhang, Founder and Chief of True Leap, stressed the importance of cultivating diverse perspectives and networks, emphasizing to “surround yourself with different minded people in every spectrum to maximize your collective intelligence and your network.”

Amidst the evolving landscape of remote work and the rapidly changing tech industry, startup CEOs prioritize fostering positive work cultures that revolve around strong team dynamics. This emphasis on collaboration ensures cohesion and resilience as companies navigate the challenges of scaling up effectively. Co-Founder and CEO of Hello Alice Carolyn Rodz shared fostering teamwork through shared responsibilities, even tasks like taking out the trash, binds teams together towards a common goal.

Throughout the discussion, panelists consistently underscored the magnitude of activity burgeoning within Houston. From Greentown Labs and the Ion to the Texas Medical Center and Generation Park, Houston’s vast portfolio of thriving industries and innovation hubs have paved the way for opportunity and collaboration across sectors, driving growth and success in the region.

“Houston has a cornucopia of opportunities for people looking to switch industries,” said Trevor Best, CEO of Syzygy Plasmonics. “There is a lot of overlap across industries. At Syzygy, we got people who come from the oil industry and aerospace who bring in different skill sets.”

Yet, with growth comes the imperative of nurturing talent pipelines. Education leaders emphasized the need for community collaboration in preparing students for evolving industries.

“If you look at low-income students in Texas, only 23 percent of students are completing secondary education," said Raj Salhotra, Executive Director of Momentum Education. “Most jobs require experience and education past high school. We have to build a pipeline to get people there.” 

Houston House at SXSW 2024 showcased the region’s unwavering dedication to propelling its tech ecosystem forward, spotlighting its collaboration efforts and the groundbreaking advancements driving growth and innovation in the Bayou City.

“There is a revolution happening in Houston, said Best. “There are signs pointing to a lot of success in the future. We are on the cusp of something huge.”

View Houston House at SXSW Panel Recordings

Related News

Economic Development

Houston Astros’ Entertainment District to Drive Significant Economic Growth

7/19/24
The Houston Astros are set to bolster their role as a major economic driver for the city with a new mixed-use district.   The district, which will feature a 17-story, 300-room hotel and 60,000 square feet of retail and entertainment space adjacent to Minute Maid Park, is expected to generate $5.7 billion in economic impact over 20 years, according to the Houston Business Journal. Announced last year, the project is part of a larger initiative to transform downtown into a premier entertainment destination like those around other MLB ballparks such as The Battery Atlanta and Ballpark Village in St. Louis.  Click to expand The project also includes plans for a three-story building that will serve as a gathering space for game day watch parties and live music events. The space will feature a large outdoor screen where fans can watch the Astros and other Houston teams such as the Texans and Rockets, as well as other major sporting events. It will also be enclosed by glass windows overlooking the ballpark that can open during pleasant weather.  "Our goal is it's an attractive area year-round, not just on game days, and it'll be a really great, happening venue," said Giles Kibbe, the Astros' senior vice president and general counsel, in a statement. "If you want to go to a public place to watch a sporting event, this is going to be the spot to go to."  Hines, the Houston real estate firm responsible for the Toyota Center, will develop the district. Meanwhile, Dallas-based HKS Architects, known for designing the Texas Rangers' Globe Life Field, is creating the master plan for the project. Construction on the district is expected to begin in 2025 and span three years, with an estimated cost of $327 million.  This significant investment comes as Houston's growing prominence as an international sports city takes center stage, highlighted by its success in securing major sporting events such as the 2026 FIFA World Cup and the 2025, 2027 and 2031 AAU Junior Olympic Games. The district will further strengthen the city’s reputation as an entertainment destination, drawing even more visitors downtown.   Learn more about living in Houston.  
Read More
Economic Development

Houston Remains Top Texas City in New National Ranking

6/27/24
Houston has once again topped the rankings of an annual list of America’s Best Cities, claiming first in the state and No. 10 in the nation, surpassing Dallas and Austin.  The report, compiled by international consulting firm Resonance, ranks cities with a population of more than 500,000 based on livability, lovability and prosperity. The Bayou City has consistently ranked high on Resonance’s list over the years, placing No. 9 in 2023 and No. 11 in 2022, drawing praise for its cultural diversity, award-winning restaurant scene, number of Fortune 500 companies and quality of life.  Houston’s population gains can be attributed to its quality of life and strong economy. According to a Greater Houston Partnership analysis, Houston added nearly 140,000 residents in 2023, marking the second highest population growth among U.S. metros.  “Austin may get the attention, but the promise of the Lone Star State drawing Californians and New Yorkers is quietly being fulfilled in Houston,” the report stated.  This year’s report again recognizes Houston as one of the most diverse cities in the nation, with one in four residents being foreign-born and over 145 languages spoken, earning it the No. 21 spot in the report’s Culture category. The report also highlights the city's wealth of international festivals, world-class museums and cultural centers, including the new Ismaili Center set to open next year.  Houston’s dining scene ranked fourth in the report’s restaurant subcategory, ahead of popular foodie destinations including San Francisco, Las Vegas and Miami. The city earned acclaim for its diverse blend of dishes, described in the report as “Southern Soul and barbecue with Mexican that’s then seasoned with global cuisine.” Earlier this year, 11 Houston restaurants and chefs were named semifinalists for the 2024 James Beard Awards.   The report also applauded Houston’s robust economy, ranking No. 3 in the country for the number of Fortune 500 companies and patents. Houston is home to 26 Fortune 500 companies, making it the third-largest hub for Fortune 500 headquarters in the nation. As a hub for business development and opportunity, Houston was also recently named the best city to grow a business, according to a new study by The RevOps Team.  Additionally, Resonance recognized the Bayou City for its leadership in the global energy transition, with an estimated $250 billion in potential investment in the region over the next 15 years, according to a recent McKinsey report. The report also highlighted Houston’s reputation as Space City, noting key facilities and investments such as the Houston Spaceport, which is anchored by NASA-contract-winning companies Axiom Space, Collins Aerospace and Intuitive Machines.  Learn more about living in Houston.  
Read More

Related Events

Economic Development

State of the Port

The Port of Houston is renowned as a strategic gateway to the world and plays a vital role in facilitating international trade and driving economic growth. As the nation’s largest port in foreign tonnage, Port…

Learn More
Learn More
Executive Partners