Monthly Update: Vehicle Sales

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Houston-area dealers sold 350,012 cars, trucks, and SUVs in the 12 months ending September ’24, a slight increase over the 345,861 sold over the comparable period in ‘23, according to TexAuto Facts, published by InfoNation, Inc. Car sales dropped 1.6 percent and truck and SUV sales rose 2.0 percent.

Both the 12-month total and year-to-date sales have declined compared to '23.

Despite weaker sales, retail price patterns fluctuated compared to last year. 

• The average retail price for a new car sold in September was $42,513, up from $42,040 in September ’23. 
• The average price for a new truck/SUV was $53,275, down from $54,784 in September of last year. 
• The average retail price for all new vehicles was $51,018 in September, down from $52,055 in September ’23. 

Trucks and SUVs accounted for 79.3 percent of all new vehicles sold in September and cars for 20.7 percent.

Prepared by Greater Houston Partnership Research 

Clara Richardson
Research Analyst
crichardson@houston.org